filipovic.gor@gmail.com LinkedIn profile

GoranFilipovic

Art DirectorAdvertising · Campaign creative · Brand · Design · AI

Goran is a creative with an exceptional visual skillset. You should hire him. You really should.

Selected work

SAVR · Fintech campaign We got your back 80%of Swedes own funds. Most aren’t getting the returns they should. So we picked a fight with the banks. Polisen · Recruitment campaign En större uppgift +30%applications against the previous all-time high, weeks after launch. Visit Sweden · Tourism campaign The Edible Country 100M+people reached by a whole country turned into a restaurant.

UI Projects · Web & appsAll six projects

Orange is the New App^Netflix
Harajuku Lovers^{Gwen Stefani}
Sekret Machines^{To The Stars}
Relativity Media^{Film studio}
Dials App^{Calendar app}
Poet Anderson^{Tom DeLonge}

Campaigns

Work

SAVR · Fintech campaign We got your back 80%of Swedes own funds. Most aren’t getting the returns they should. So we picked a fight with the banks. Polisen · Recruitment campaign En större uppgift +30%applications against the previous all-time high, weeks after launch. Visit Sweden · Tourism campaign The Edible Country 100M+people reached by a whole country turned into a restaurant.

All work

Campaign · Fintech

SAVR

We got your back

The brief

Approximately 80 percent of all Swedes have a fund investment, and many people in Sweden aren’t getting the returns on their fund investments that they should. This campaign is the first major, broad activation SAVR did to reach a wider audience, with an execution that stands out in the investment category, which tends to become quite homogeneous and nondescript when traditional actors advertise.

Many have an image of banks as tired, non-transparent and exclusive. With this campaign, SAVR wanted to show that a financial service can be something completely different.

The goal

Support SAVR’s already strong growth by creating awareness and knowledge about the company’s offerings, with a secondary goal to reach a broader audience.

The idea

“We Got Your Back” is a communication concept that stands out in our industry. The industry’s communication generally focuses on savings goals and dreams; we want to focus on challenging the industry and being there for the savers.

“We got your back” posters on a Stockholm subway platform

All work

Campaign · Recruitment

Polisen

En större uppgift

100-wattarenSilver · Employer BrandingMagnet AwardsSilver

The brief

Polisen, the Swedish Police, has had to deal with a noticeable shortage of police officers in recent years. One of the reasons has been a lack of applicants for the police training program. The task: craft an advertising campaign that would get more Swedes interested in becoming a police officer.

The insight

After an extensive research phase that included interviews with dozens of police officers from all over the country, it became clear that there was a huge discrepancy between how fondly police officers talked about the variety in their jobs, and what many Swedes outside the police thought the life of a police officer was like (mostly dull).

The idea

The campaign, A Greater Task (En större uppgift), makes a point about the many different attributes and qualities needed by a police officer as they go through their day, as well as the opportunities for growth the job presents on a professional and a personal level.

The result

A few weeks after the campaign went live, the Swedish Police announced a 30% increase in applications compared to the previous all-time high. Now that’s a result.

The campaign can frequently be seen interpreted and evolved upon in Stockholm, although, not by me.

Film still: a police officer walking through tall reeds

All work

Campaign · Tourism

Visit Sweden

The Edible Country

Epica AwardsBronze · Transport & Tourism

The brief

Sweden doesn’t just have spectacular nature, but some of the world’s best food. The problem? Most people outside the country don’t know much about Swedish food. Visit Sweden, the country’s national tourism organization, wanted to change this and turn the country into a top destination for foodies everywhere.

The idea

We decided to transform the whole country into a do-it-yourself gourmet restaurant, The Edible Country. Together with four Swedish Michelin-starred chefs, we created a unique menu based on ingredients that can be found in Swedish nature.

The menu and instruction videos on how to cook the dishes were made available to everyone online, and tables along with cooking equipment were placed in some of the most beautiful locations around Sweden. The Edible Country was also launched on Bookatable.com, where anyone looking for a Michelin-class food experience could book a table for free.

The result

The campaign sparked immediate global interest, reaching over 100 million people around the world. Within six months, more than 1,000 people from 10 different countries reserved a seat at one of the country’s do-it-yourself restaurants.

Read the Visit Sweden press release

A candlelit Edible Country table set in a mossy Swedish forest

About Goran

Who is Goran?

A highly skilled creative renowned for his eye for design, with over a decade in the ad industry as a creative and designer.

Goran is known for seamlessly blending form and function, producing captivating visuals that resonate with audiences across many kinds of projects. From interior design to product innovation, his portfolio shows his versatility and the ability to bring a unique perspective to each one. Today he builds generative AI into the creative process, from concepting to storyboarding.

Resumé

Jul 2020 – NowStockholm

Art DirectorCURRENTSAVR AB

Lead art direction and visual identity for a fast-growing digital financial platform.
Concept and art direct advertising campaigns across print, digital and video that hit growth targets.
Own brand consistency across every customer touchpoint and product marketing channel.
Brought generative AI into the workflow for faster concepting, moodboards and storyboards.

Jun 2017 – Jul 2020Stockholm

Art Director & Senior DesignerPrime & United Minds, a Weber Shandwick company

Led visual direction and creative concepts for Tetra Pak, Essity, Tork, Polisen and Rikshem.
Delivered integrated campaigns across print, digital and experiential media.
Guided pitches and brand identity work from first concept to final delivery.

Jan 2015 – May 2017San Diego

Art Director & Creative LeadTo The Stars, Inc.

Directed visual storytelling across books, album artwork, apparel, film and digital.
Brand identities and merch for Tom DeLonge, Angels & Airwaves, Poet Anderson and Sekret Machines.

Apr 2013 – Dec 2014Los Angeles

Art Director & Design LeadM&C Saatchi LA

Created campaign key art and launch materials for Netflix’s Orange Is the New Black.
Led creative on pitches, presenting to studio executives and mentoring junior designers.

Apr 2012 – Mar 2013Los Angeles

DesignerAt Play Creative

Design lead on key art and creative systems for Sony, EA, Relativity Media and The Hub Network.

Dec 2011 – Apr 2012Sweden

DesignerGOFI Designs, self-employed

Freelance logos, print and web design for small businesses and local clients.
Learned the ropes of client work, from the first brief to the final files.

AI in mycreative process

Concepting
Moodboards
Storyboarding
Key visuals
Campaign variations

2019 – NowHelsingborg

Creative ConsultantHelsingborgs IF, volunteer

Matchday posters, print and campaigns for the football club, with AI-assisted concepting.

Contact

HireGoran.

You really should.

filipovic.gor@gmail.com

The best way to reach meSend an email Or say hi onLinkedIn profile